Workspace on demand: Adapting to the constant workplace market changes


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There is no secret that the workplace market is going through a huge change, shifting its traditional standards to flexible solutions. According to John Williams, the Head of Marketing at Instant Group, businesses are looking for ways to gain more control. "They want to drive efficiency and they want to employ flexibility as a business strategy. They want to buy scalable solutions that work for their business, wherever and whenever they need them." In other words, businesses’ changing needs is now shaping the workplace market more than ever before! So, how is the market changing? John Williams has been exploring the idea of workspace demand and how the workplace market is changing: Over the past few years, the popular trend of coworking and flexible leases has resulted in a huge growth of the provision of hybrid spaces. Not only are businesses facing an easier way of renting an office, landlords are able to act as both manager and curator of the space and develop a long-term brand value through engagement with occupiers. Another changing factor is the ability to procure and operate workspace through online platforms. The demand for commercial real estate today is focusing on service oriented facilities that....

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