Russell Poole is Managing Director UK of Equinix. Russell joined as UK managing director in April 2000, bringing with him nine years of experience in the UK telecommunications and internet industries. From 1998 to 2000 Russell was a director of MessageNet Ltd - an internet security and messaging security provider. Responsible for sales and operations, he also led the development of e:)scan - Europe’s first e-mail virus and content control service. In October 1999 MessageNet was acquired by Articon-Integralis AG.Between 1993 and 1998, Russell was the national sales manager for General Telecom - the business telecoms division of General Cable Plc. During this time he grew the business from four sales people and £3m annual revenue to 35 sales people in three locations and £25m annual revenue. Russell attended Nottingham University, where he read production engineering. Following twelve months travelling, he commenced his managerial career at Coca-Cola and Schweppes where he enjoyed a successful career as a national account manager.