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The Founder

The Founder is a lifestyle brand for professionals and travellers. Creator of ethical luxury clothing and accessories. All manufacturing is in Europe.


The Founder is a new lifestyle brand that creates ethically made luxury essentials for urban professionals, sold at a fair price. It is a brand created to provide the ultimate capsule wardrobe staples combined with tech.

We share the vision of producing fashion that supports local communities and craftsmanship, together with keeping sustainability in all aspects of the business. All products are made in Europe.

The E-commerce site was soft-launched late 2015.

The company has its legal address in 75017 Paris, France. We have a studio office in London, UK.

Video Pitch

Management Team

Co-Founder and CEO

Trond Urdahl

Trond is a tech start‐up entrepreneur with over ten years of online launch experience in France and Spain, and holds an MBA from ESADE Business School. He is from Oslo, Norway.

Co-Founder and COO

Eglantine Sir

Eglantine brings 11 years experience in international business law (cross border M&A and venture capital). She spent the last 4 years working at Amazon, where she covered a variety of legal and operational matters including new category and program launches, and she has invaluable understanding of fashion, online businesses and logistics. Eglantine is from Paris, France.

Director Design and Production

Patricia Osbahr

Patricia has over a decade’s experience of working with the design teams of renowned fashion houses such as YSL and Hussein Chalayan. She also is specialised in fashion trend forecasting, working with WGSN and Stylus.

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