Preoday 20logo 204

Preoday Limited

We give foodservice venues their own-branded mobile apps for free, enabling customers to order directly from them in return for permanently lower prices.


A technology company, we provide white-labelled apps to foodservice venues so they can take online orders, cutting queues and improving sales.Takeaway restaurants can cut back on middlemen (eg JUST EAT charge 10-13% commission). Venues manage menus, pricing, and payments themselves. We support 189 venues on the platform, up from 15 in April. The product is market-proven and has begun scaling. The Company began taking revenue in September 2014.

Video Pitch

Management Team

Chief Executive

Andrew White

25 years successfully growing and running large, global technology businesses in the US and UK. I was COO of start-up listed on NASDAQ, sold for $245m in 2007, and CEO of a divisional turnaround, which was spun out to private equity for $620m in 2011.

Don't See your Startup?

Create a free profile on Tech.London

Create a profile

List your startup

Be discovered in London’s tech & startup community by creating a company profile.

Startup listings for Tech.London are powered by Gust, the world’s largest platform in startup funding. You can update your profile at any time via the Gust dashboard.

You’ll also have a free account on, where you can share your profile with investors to get funding.

Get started×


Get London tech news, jobs, and a preview of upcoming events straight to your inbox each week for free.