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Kitchen management system for households. Next-gen mobile, web and IoT technology to cut food waste. Data analytics & consumer behaviour insights.


A complete kitchen management system for households.
Consumers are empowered to manage their groceries shopping and usage effectively and reach zero food waste.
Money ( £700 avg. UK family) and time savings for them are now possible with our smart assistant, build with latest Apple tech, predictive intelligence and human-centered design.
Revenue: app subscriptions, advertising, affiliate commissions, B2B solutions and hardware device sales.

Management Team

Founder, CEO

Ivo Dimitrov

Software engineer, team manager and solutions designer with 17y product development experience in top international companies (Division, Factiva, Reuters, Dow Jones, PetrotechnicalDataSytems). Expertise in numerous areas - product design and development, usability, testing, strategy. Insight knowledge in food industry and consumer behaviour. Digital and app marketing specialist.

CTO, Co-founder

Yury Shubin

Experienced engineer, team lead and architect with background in complex B2B and B2C systems on several platforms. Build multiple iOS projects for iPhone/iPad/AppleTV. Examples: 1. Top-ranked in Russia iOS app designed by myself 2. Mobile products for brands like: Guinness, Ernst & Young, Jaguar. 3. Knowledge base that uses TRIZ principle. 5. An application that involves sophisticated math and physics. 6. Library components.

Customer success, marketing

Ivanka Pashova

An enthusiastic agile individual with a track record of working in Product management, Business Analysis, Customer engagement and product research, operations and strategy, securing new business and developing strong and loyal relationships. Worked in a variety of interesting industries from IoT, InsurTech, Education and support of SME’s, to media and property.

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