When it comes to buying clothes, men are fundamentally different shoppers to women. We are put off by fashionista content and too much choice. Nowadays, ecommerce for men is too often ecommerce for women with the pinks turned blue. At BRANDiD, we are building a new experience specifically designed for the way men shop. It's a simple, fun and engaging process that drives high customer LTV and loyalty, without focusing on fashion.

Management Team

Co-founder, CEO

Ankush Sehgal

Ankush’s experience in retail spans eight years, and varies from working on the shop- floor to founding retail pop-up concept ‘I Love Brands’, in 2009. During which time he developed relationships & supply networks with some of the biggest brands including Armani, Dolce & Gabbana and Calvin Klein. Previously he worked in FX Sales at Deutsche Bank. This is his fourth fashion retail startup.

Co-founder, CTO

Arush Sehgal

Arush is a consumer web tech evangelist, active open source contributor, designer, full stack web and mobile developer with a focus on ecommerce. An ex-Deloitte tech consultant, he has worked built systems for johnlewis.com, The Disney Store, Sony, Lloyds TSB Corporate Markets and Phonographic Performance Limited. This is his third startup.

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