Box Upon a Time offers busy mothers a childrenswear personal shopper service to access premium childrenswear brands at discounted prices.

This virtual personal shopper service relies on an innovative combination of a Fashion Profile (filled by the mothers) and a “tastes forecasting” Algorithm developed in-house. By combining the two, we are able to forecast with accuracy what mothers love… And we are able to get to them at 60% discounts!

Management Team

Nicolas de Rosen


Guy-Louis de le Vingne

Guy-Louis is the father of Léonor, his 1-year-old daughter. He was previously a financial consultant at Deloitte Consulting in Brussels. Guy-Louis holds a Master of Management engineer, with specialisation in Finance & Innovation management.


Caroline Kendal

Caroline is mother to Rachel (14), Juliette (12) and Noah (5). She was previously a lawyer at Clifford Chance and management consultant at McKinsey before launching and running childrenswear e-tailer, MiniWardrobe.com, through which she met Nicolas and Guy-Louis. Caroline holds an MA in Law from Cambridge University.

Don't See your Startup?

Create a free profile on Tech.London

Create a profile

List your startup

Be discovered in London’s tech & startup community by creating a company profile.

Startup listings for Tech.London are powered by Gust, the world’s largest platform in startup funding. You can update your profile at any time via the Gust dashboard.

You’ll also have a free account on Gust.com, where you can share your profile with investors to get funding.

Get started×


Get London tech news, jobs, and a preview of upcoming events straight to your inbox each week for free.