Overview

Box Upon a Time offers busy mothers a childrenswear personal shopper service to access premium childrenswear brands at discounted prices.

This virtual personal shopper service relies on an innovative combination of a Fashion Profile (filled by the mothers) and a “tastes forecasting” Algorithm developed in-house. By combining the two, we are able to forecast with accuracy what mothers love… And we are able to get to them at 60% discounts!


Management Team

Nicolas de Rosen

COO & CFO

Guy-Louis de le Vingne

Guy-Louis is the father of Léonor, his 1-year-old daughter. He was previously a financial consultant at Deloitte Consulting in Brussels. Guy-Louis holds a Master of Management engineer, with specialisation in Finance & Innovation management.

CPO

Caroline Kendal

Caroline is mother to Rachel (14), Juliette (12) and Noah (5). She was previously a lawyer at Clifford Chance and management consultant at McKinsey before launching and running childrenswear e-tailer, MiniWardrobe.com, through which she met Nicolas and Guy-Louis. Caroline holds an MA in Law from Cambridge University.

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