Active Minds are a product design organisation creating evidence based and award-winning products designed for people living with dementia and cognitive impairments.

The company develop the products through partnerships with those living with dementia and their care networks. The products are then sold through various channels to families, professional care settings and international buyers.

Management Team

Founder and CEO

Ben Atkinson-Willes

Ben established the business in 2010 and has both academic and 7 years hands on expertise of product design with an ongoing emphasis in innovation for dementia. Ben’s role has in time transitioned into strategy but still maintains an advisory input for the product development team. Ben is now well-renowned and recognised within the care and dementia market.

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