Waitrose and Debenhams join app to reward customers with discounted phone bills

Mar 16, 2017 · Airtime Rewards - Rewarding customers where it matters

Screen shot 2017 03 16 at 15.37.22

Customers of major retailers, including Waitrose and Debenhams, are now able to reduce the cost of their mobile phone bill by around £10 - £20, just by doing their weekly shop, thanks the new Airtime Rewards app.

By simply registering their mobile number and any debit or credit payment card, customers shopping at retailers including Habitat & Caffè Nero automatically get discounts on their mobile phone bill, helping them reduce the cost of smartphone ownership.

The app, created by London-based Airtime Rewards, launched to customers in December. This week, Waitrose and Debenhams joined the programme, bringing the number of retailers who support the programme to 13. Rewards are based on a percentage of customers’ spend, with many retail partners rewarding around 5% back on the total value of transactions in-store and online.

Airtime Rewards Co-founder and CMO Josh Graham said: "Our app allows users to earn regularly with shops they know and love, and it helps retailers give something back to their customers in a quick, simple and valuable way that encourages brand loyalty. Some of our users are saving £10- £20 on their phone bill every month, simply by purchasing their groceries and morning coffee. We’ve made the user journey as slick as possible which is striking a chord with a generation of shoppers who are using their phones more and more."

Consumers on any network are able to sign up to the application, regardless of their tariff type or network operator. To start earning, users simply link any payment card to the app and each time they spend, retailers reward customers with discounts on their monthly bill. There is no need for loyalty cards, stamp cards or QR codes.

Martin Jordan of O2 Telefonica said: "Airtime Rewards have created an innovative method of driving value back to our customer's tariffs, simply through shopping with high street retailers they know and love. We're looking forward to helping them develop their growth."

Major household retail names are using the scheme as they continue to look for new and innovative ways to incentivise customers to spend.

The team behind Airtime Rewards includes people behind Orange Wednesdays and Telefónica (O2) campaigns and they are now working in partnership with all the operators to revolutionise how consumers pay for their smartphones. The company has recently joined the Wayra UK accelerator, part of the Telefónica Open Future_ network.

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