‘Vital’ Transport for London ad revenues rise to £152m

Jan 21, 2019 · bdaily.co.uk

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Transport for London generated over £150m in advertising revenues in 2017/18.

The operator ran more than 16,000 ads to rake in around £152m last year, up from £142m in 2016/17.

Cash raised, TfL said, is invested back into improving its transport network.

According to figures, advertisements on the TfL estate account for 20% of the UK’s outdoor advertising by value, with that figure rising to 40% in London.

Ads on the organisation’s Tube, rail, bus and road network reach an estimated 31 million journeys every day.

Earlier this month, TfL unveiled the first partners for the new ‘Digital Ribbon’ screens installed at select stations on the London Underground.

Other improvements to ad infrastructure include the introduction of 260 new full-motion screens on the Underground and 60 full-motion ‘cross platform’ screens that reach customers as they wait for their trains.

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