UK 'internet of things' startup EVRYTHNG raises $24.8 million to help it connect every physical product to the web

Mar 15, 2017 · http://uk.businessinsider.com

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UK-based "internet of things" startup EVRYTHNG, has raised a $24.8 million Series B round of funding that it hopes will help it give every physical product a digital identity.

EVRYTHNG works with clients such as Coca-Cola and packaging companies like Avery Dennison RBIS, Crown Holdings, and West Rock to connect consumer products to the web as soon as they are manufactured.

The company describes itself as a data management platform that allows businesses to have a more complete overview of their supply chain by assigning digital identities to products, allowing them to be tracked.

Consumers can also interact with those products — via QR codes, or wirelessly inserted chips that are compatible with NFC or RFID technology — to found out more about the item or partake in loyalty schemes. In some cases, they can also control the items with platforms like Amazon Echo, Apple HomeKit, and Google Home.

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