Sport Tech Hub signs professional services giant as associate partner

Jan 11, 2018 ·


Tech incubator Sport Tech Hub has added professional services giant PwC to its lineup of strategic partners.

The organisation, London’s first tech incubator focused on supporting the growth of startups in the sports sector, will have PwC on board for 12 months as an associate partner.

Sport Tech Hub’s inaugural cohort comprises early-stage enterprises working in areas ranging from mass participation and active travel to at-home fitness and immersive experiences.

The agreement will give PwC access to access to all hub-backed startups and provide the firm with a platform for influencing the strategic direction of sport and health technology in the city.

London Sport, set up to promote health and fitness in the capital, is the organisation behind Sport Tech Hub.

Alex Zurita, specialist advisor on technology for participation at London Sport, commented: "Signing PwC as associate partners for Sport Tech Hub will bring huge benefits to the startups involved in the Sport Tech Hub programme and, critically, to the entire SportTech industry.

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