Feb 1, 2017 ·

Screen shot 2017 02 01 at 14.35.24

Roam (, the international network of interchangeable, design-led communal living spaces opens the doors to their first London location. With 34 rooms opening in a Victorian period building between South Kensington and Sloane Square on Draycott Avenue, the UK’s first Roam location will eschew ‘traditional’ Shoreditch hotel experiences for an area more representative of local life.

Roam manages a distributed network of living and working spaces that allows people to forgo traditional rigid leases, taking the guesswork out of living abroad. Roam guests can access properties in Bali, Miami, Madrid and now London, with 8-10 more properties slated to launch by 2017. Tokyo will be launching first, in early January.

"London was always on top of our list of cities. With Soho a bit too loud to live there, Mayfair and Belgravia too empty, and Shoreditch a bit too gentrified, we’re incredibly happy to finally bring co-living to a much broader demographic in this quintessential London neighbourhood." says Bruno Haid, Roam’s CEO.

Located at 31 Draycott Avenue, Roam’s London launch will continue to bring the high end experience of co-living to a broader European demographic. Once home to James Whistler, John Singer Sargent, the Rolling Stones, The Beatles, Alfred Hitchcock, Oscar Wilde, Sylvia Pankhurst, Vivienne Westwood, and even J Rowling, Chelsea’s wild history has earned it an important area in London.

Guests pay £2500/$3200 per month or £640/$850 per week for fully furnished private bed- & bathroom units with pay-as-you-go flexibility. This includes all utilities and council taxes, access to built-in co-working and salon spaces, lightning-fast Wi-Fi, free laundry facilities, a commercial grade shared kitchen, personal fridge and storage spaces, as well as 4 living and meeting rooms, all cleaned daily, 7 days a week. Features and activities unique to the London location will include movie nights, creative mornings and events with the neighbourhood and wider London community.

Partners in this project include custom hand-made furniture, storage divans and headboards by carpenters from Leeds, Eve Mattresses, top-range Soak & Sleep sheets and down pillows, Buffalo kitchen appliances from the UK, Hay and Swoon Editions signature items, as well as Cisco Meraki Wifi gear.

Potential customers can sign up to book a room at from the 15th of December, 2016. Press preview tours can be arranged via Jess ([email protected]), public tours from the 13th onwards via [email protected]

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