News UK has launched its own startup lab as it grapples with the fake news era

Aug 9, 2017 · bdaily.co.uk

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Swingeing cuts to news teams and declining trust in the media, not to mention encroachment from internet giants like Facebook and Google, have saw many news publishers struggle to adapt and remain profitable in the face of such monumental shifts.

In an age where the President of the United States can make policy announcements directly to the world without any mediation from his press office or the press at large, where exactly do the incumbent news publishers fit in?

US media behemoth News Corporation is exploring just that question after its News UK subsidiary, which publishes the likes of The Times, The Sunday Times and The Sun, launched its own Startup Lab this week.

The month-long incubator programme, which will be based at disruptive ad tech firm Unruly’s base in London, is canvassing for submissions from startups who are able to utilise the group’s journalism, data and products in new and innovative ways with the ultimate aim of unlocking more revenue for the media giant.

Working in tandem with News UK, six ‘small companies’ will combine their expertise to explore viable projects and products with the companies also benefitting from hands-on mentoring and the news publisher’s in-house expertise.

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