Mozoo acquires AdinCube, to create one ad platform for mobile publishers

Aug 4, 2017 · techcrunch.com

Nanigans mobile ads

Mobile publishers tend to struggle to optimise ad revenue and fill their mobile inventory, despite the abundance of options. What’s required is a one-stop solution for ad revenue optimisation that is simple to integrate and manage.

That’s the potential prospect with the acquisition today of French founded company AdinCube, in a deal claimed to be worth $20m. This is an AI-powered ‘in-app mediation technology’ which claims to predict supply and demand. It’s acquirer is Mozoo, a london-based mobile monetisation specialist.

Mozoo is essentially self-funded and growth has been driven by profitability. It did not raise funds to finance the deal, it borrowed money from banks (BNP Paribas and BPI France) and historical angel investors including Very and Alclan.

Mozoo received one round of seed investment back in 2011, which was less than a million. The $20m figure is comprised of upfront and earn outs in debt and convertibles. The rest, approximately 30% of the total, comes from shares of Mozoo. AdinCube had raised $1M "Non Equity Assistance".

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