Laka raises $1.5M seed to take its ‘crowd insurance’ model beyond bicycles

Jun 7, 2018 · techcrunch.com

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Laka, a London-based insurtech startup that offers what it calls "crowd insurance" to rival traditional premiums and is initially targeting high-end bicycle owners, has raised $1.5 million in seed funding. The round is led by publicly-listed Tune Protect Group, with participation from Silicon Valley’s 500 Startups — money that will be used to enter new insurance categories and for international expansion, including South East Asia.

Founded in 2017, Laka has developed what it claims is a unique insurance model that sees customers only pay for the true cost of cover. At the end of each month, the cost of any claims is split fairly between customers, with the individual’s maximum premium capped at the "market rate". If there is no claim, the premium that month is zero. To date, the startup says it has saved customers more than 80 percent compared to market prices.

What’s interesting about this model is that it is potentially much-better aligned with customers, meaning that fewer claims mean lower costs for the entire Laka customer base. Laka itself only makes money when a claim is made — it adds 25 percent on top of each claim to cover costs and create some margin. As long as it stays on top of fraudulent claims, customers stand to benefit with a more cost-effective and fairer insurance product.

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