How to get your business idea off the ground and win customers: Innocent Drinks founder Richard Reed's start-up tips

Feb 13, 2018 · thisismoney.co.uk

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Turning your business idea into reality can seem like an impossible task.

For every inspirational story of someone who got their start-up off the ground through calling on the help of their contacts, there are likely to be many more people wondering where on earth they would find the expertise they need.

If you're one of these, then one of Britain’s most successful entrepreneurs of recent years, Richard Reed, has a reassuring answer to how much he and his fellow Innocent Drinks co-founders knew about their chosen business idea - getting smoothies made.

‘We had literally zero knowledge,’ he says.

That presented him, Adam Balon and Jon Wright with a problem to tackle, says Richard: ‘How do you find a company that can make these things?’

Bearing in mind that this was 1998 and so before decent website and search engine days, that meant a lot of legwork for the three friends who had met at university and hit on the idea of making tasty drinks that were good for you.

‘We were going into supermarkets to look for products that were slightly different but the same kind of thing – trying to work out "where is this made?"’ explains Richard.

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