How to calculate the impact of social media advertising campaigns

Jul 11, 2017 · http://techcitynews.com/

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Joel Davis, co-founder and CEO of social AdTech firm Mighty Social, explains how you can measure the impact of the advertising campaigns you run on social media channels.

Despite its rapid growth, social advertising is still a relatively young marketing discipline. Which explains why marketers often feel challenged when it comes to proving the value of social media advertising, particularly as compared with more established marketing channels.

This does not appear to be putting them off, however, with a recent ClickZ survey of advertising professionals worldwide showing that 61% of respondents expected an increase in social ad spending for Facebook and 40% of respondents expected an increase for LinkedIn and Instagram.

Accurately measuring the impact of their social advertising campaigns requires marketers to go beyond their current reliance on clicks and engagements.

Proving value for traditional performance marketing is much easier as good results and high returns are evident in the key metrics associated with each objective.

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