GDPR has cut ad trackers in Europe but helped Google, study suggests

Oct 11, 2018 · techcrunch.com

Google sign

An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors.

But it also implies that Google may have slightly increased its marketshare in the region — indicating the adtech giant could be winning at the compliance game at the expense of smaller advertising entities which the study also shows losing reach.

The research was carried out by the joint data privacy team of the anti-tracking browser Cliqz and the tracker blocker tool Ghostery (which merged via acquisition two years ago), using data from a service they jointly run, called WhoTracks.me — which they say is intended to provide greater transparency on the tracker market. (And therefore to encourage people to make use of their tracker blocker tools.)

Read Complete Article

RT @Startup_van: Behind the Curtain episode seven released this Monday at 8pm on facebook Live!! Huge thanks to @sageuk @WeWorkUK @samuelde…

It’s dropped below zero, so we’ve opened emergency shelters for rough sleepers across the city -anyone admitted wil… https://t.co/B9q5OjlJQ3

British #tech founders have had a rough 12 months thanks to continuing confusion about #Brexit, though London is st… https://t.co/6K4W9essNc

GitLab enables deployment of serverless workloads on any cloud https://t.co/cAiDrtItam @stephcondoncbs

Rules to implement emissions targets agreed by 200 countries https://t.co/jvVZwIc0tm