Facebook rolls out checks for UK political ads

Oct 17, 2018 · techcrunch.com

Facebook political ad

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda.

This follows similar rollouts of political ad transparency tools in the U.S. and Brazil.

From today, Facebook said it will record and display information about who paid for political ads to run on its platform in the UK within an Ad library — including retaining the ad itself — for "up to seven years".

It will also badge these ads with a "Paid for by" disclaimer.

So had the company had this system up and running during the UK’s 2016 Brexit referendum, the Canadian data firm AIQ would, presumably, have had to pass its political advertiser verification process, and display "Paid for by" Vote Leave/BeLeave/Veterans for Britain badges on scores of pro-Brexit ads… If it didn’t just get barred for not being based in the UK in the first place.

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