Entrepreneur bags £2m firstminute capital funding for own independent florist marketplace

Dec 3, 2018 · bdaily.co.uk


Floom, the digital marketplace that connects independent florists with customers across the world, has raised £2m in a seed funding round led by firstminute capital.

The investment is said to allow the startup to continue its US expansion and develop its pioneering tech, including the floristry industry’s first SaaS offering.

Founded by 31-year-old entrepreneur Lana Elie in 2016, whose background lies in digital content creation for the likes of Gucci and Prada, Floom is said to be the only curated marketplace of its kind for independent florists.

Floom’s technology platform gives florists the software and tools to create and deliver bouquets to a global network of customers in 125+ countries.

Lana Elie, founder and CEO of Floom, said: "Achieving this seed funding is a huge achievement for us, and we’re delighted to get backing from so many experts in building tech-backed lifestyle brands.

"We’re really excited about developing the technology required to help not only independent florists, but also eventually other hyper-local businesses, thrive in the modern economy."

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