Edtech and London: something to get excited about!

Aug 29, 2017 · Guest post from Gauthier van Malderen, founder of Perlego

Inbound marketing for edtech what to keep what to throw away

A few weeks ago Techcrunch published an article hailing Edtech as the new Fintech. With uncertainty surrounding the presidency of Donald Trump and the United Kingdom bowing out of the European Union, Fintech (Financial Technology) is likely to take a hit, meaning investors are looking to invest in a more stable industry.

" While it might be slightly late to the "digital-first" party, edtech is poised to be the biggest and possibly most profitable digitalized sector yet.." - Techcrunch Edtech (Educational Technology) is nothing new but there is a new level of interest and investment in the space. According to Techcrunch, "global investment in edtech will reach $252 billion by 2020". Even companies like Amazon are sensing the potential in edtech as they are preparing to launch Amazon Inspire, a free platform for educators to search and share digital educational resources.

Here are four reasons why we should be getting excited about the Edtech sector in London right now:

- The edtech sector is one of the fastest growing in the UK, accounting for 4% of all digital companies (the same as fintech) according to London & Partners.

- London represents 34% of total edtech venture capital funding (ranked number one in Europe) in Europe and is home to more than 184 institutional investors (funds, family offices etc.) and 1,800 ultra-high net worth individuals (with assets > £20M) actively seeking investment opportunities in the education and education technology sector [IBIS Capital].

- London and the UK represent 24% of the European edtech ecosystem in terms of number of edtech companies, with 5,256 in total in Europe [EdtechXglobal and IBIS Capital].

- 10 of the top 20 fastest edtech companies in Europe are from the UK [EdTechXEurope].

Nevertheless, education is not an easy industry to invest in. It’s slow to change; fragmented by needs, geographies, and demographics. It is mired in the past but committed to the future, with stakeholders that are dug in deep (for Perlego it’s our publishers).

If the truth be told, there are no easy industries for investors or entrepreneurs. Each market has its peculiarities and key forces that determine its own evolution and the success of its stakeholders. What education has – unlike virtually any other industry – is the ability to make a real difference in the world and change lives.

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