Digital transformation is business transformation

Oct 26, 2017 · Dan Hill, head of Dot London, looks at why it’s important for businesses to go digital.

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We are living in a digitally-driven world where we heavily rely on tablets and smartphones to communicate, browse and purchase things. In order to succeed and keep pace with customers, it is important that businesses undergo some form of digital transformation.

Digital transformation itself isn’t a scary, complicated or costly move. It allows you to adapt your processes and internal models so that you can use digital technologies to help achieve your overall strategy. Before making the move to digital, or looking at how best to improve your existing digital capabilities, it’s useful to think about how you want to interact with customers, how you want your employees do their jobs, and how it can help create new and innovative opportunities for your business.

Reaching out to customers

Bluntly put, if you’re not on Google you don’t exist. If someone searches for your business online and can’t find it, they will probably look elsewhere and opt for one of your competitors. If you’re not online or easy to find, you will be losing out on a lot of opportunities.

Help customers find you by being online, using a mix of content marketing and social media. Blogging is a nice option if you are a businesses offering a service rather than a product as it gives you fresh and relevant online content for people to engage with.

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