Digital credit card startup Jaja beats £3m Seedrs crowdfunding target

Nov 7, 2018 ·


Jaja Finance, the company aiming to simplify consumer finance, has reached its £3m fundraising target on Seedrs.

The company will use the funds to expand the team and launch its digital credit card, Jaja, which is the brainchild of Norwegian entrepreneurs, Per Elvebakk, Jostein Svendsen and Kyrre Riksen.

They have a history of starting up, scaling and exiting successful consumer banks, mobile financial services and tech businesses globally and have now been joined by Neil Radley, ex-CEO of Barclaycard Western Europe, as CEO.

Led by Blystad Group and Pollen Street Capital, Jaja set its funding target on Seedrs at £3m, however, a surge of interest has enabled it to beat its goal and has now raised £3,093,743, bringing onboard 760 investors from across 32 countries.

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