Britain's most hated train company put a 15-year-old in charge of its social media — and it went surprisingly well

Jul 12, 2017 · businessinsider.com

Screen shot 2017 07 12 at 05.32.30

Southern Rail, an embattled train operator in southern England, has not been having a great time recently.

It is embroiled in a long-running dispute with its drivers' union that frequently ends in strikes and cancellations, and recently ranked at the bottom in a nationwide satisfaction survey.

The job of Southern's social media team is usually to soak up the anger and frustration of the thousands of commuters left stranded and raging at the company's management.

So its social media team's decision to put Eddie, a 15-year-old student in for work experience, in charge of its Twitter feed looked like a car crash in the making.

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