Blaize raises £2.5m to power the subscription economy

Jul 9, 2019 · uktech.news

James henderson blaize 898x505

Blaize, a customer experience platform for the subscription economy, has raised a £2.5M seed round from Pan-European VC, Nauta Capital.

The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop functionality to test and deliver trial, sell and up-sell journeys in real-time.

Featuring IAM (identity and access management), a dynamic CDN (content delivery network) and a data-driven paywall, Blaize enables publishers and brands to quickly create digital subscription offerings at scale without technical infrastructure changes – resulting in double-digit percentage increases in monthly revenue and renewals.

Launched in 2018, the Blaize platform will power a shift toward subscription-based business models, predicted to impact 75% of businesses selling direct to consumers by 2023. The solution enables frictionless interactions for consumers who are increasingly demanding new ways in which they can customise relationships with brands to derive greater value.

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