BeMyEye acquires Streetbee, a Russian crowdsourcing and image recognition provider

Jan 16, 2019 · techcrunch.com

Streetbee team

London-headquartered BeMyEye has made another acquisition, its third in a little over three years. This time the retail execution monitoring service is purchasing Russian crowdsourcing and image recognition provider Streetbee.

The acquisition will see BeMyEye launch "Perfect Shelf," which will use image recognition technology to lower the cost for consumer goods companies wanting to get "objective and actionable" in-store insights. These will typically include share of shelf and planogram compliance (the specific placement of products on a store shelf).

More broadly, BeMyEye offers a platform to enable companies and brands to crowdsource various in-store data. This can include checking availability (i.e. stock levels) of a particular product, how prominently an item is displayed, or whether or not it is being marketed or sold in the way retailers and staff have been instructed.

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