BBC Dragons' Den alumni launches a £1m discount site

Oct 6, 2017 ·

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A London-based entrepreneur has raised a £150k seed round to build and launch an AI-driven discounts hub that focuses on ‘discounts that work’.

Chris Ball, now 26, was spotted by Peter Jones of BBC’s Dragons’ Den, and found his calling at just 17-years-old, when he was invited to be a member of the Dragons’ first ever enterprise academy.

Graduating as the alumni who was "most likely to become a dragon", Chris has channelled his knowledge of the online retail space to launch

Chris, founder of, commented: "The industry is dominated by three big players and innovation has been lacking.

"We have listened to consumers’ annoyances with the major market makers and invested in offering a frictionless experience rather than one that frustrates."

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