AmazonFresh is bringing the 'Waitrose of the North' to London

Oct 12, 2017 · bdaily.co.uk

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A supermarket chain in the North of England is now the latest to sign up for AmazonFresh, the e-commerce brand’s grocery delivery service.

Booths, coined the ‘Waitrose of the North’, currently operates in 28 stores across the northern region, and is now offering its products on AmazonFresh to consumers in London, Surrey, Bedfordshire, Hampshire and Hertfordshire.

Speaking to City AM, Edwin Booth, chairman and CEO of Booths, said: "Booths has always been a northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers.

"This is good news for everyone. It’s a win for Booths, as we have wider reach for our products and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep."

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