AI startup nabs $1.6m in Seed money

Nov 7, 2018 ·

Aiden team 898x505

London-based AI analytics startup has announced the closure of a $1.6m Seed round.

The startup’s round was led by Partech and drew participation from Sophia Bendz, who previously led marketing at Spotify; and Nicholas Pinto, founder of Perception (acquired by Apple). was co-founded by Marie Outtier (CEO), who has a background in mobile marketing and technology; and PJ Camillieri (CTO) who previously spent 10 years at Apple and has extensive experience working with natural language processing and virtual assistants.

Outtier said: "Today’s performance marketers are bogged down with data coming from multiple sources. This problem isn’t new, but our approach of teaching a software to act like a real analyst would, has never been explored before. It’s a new generation of software, one that listens, learns and acts."

Camillieri went on to note: "To ensure that Aiden provides accurate and actionable insights that can actually make a difference to our users, we have also invested in a team of user acquisition experts to review and refine all insights generated automatically."

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