AI-powered customer marketing platform Ometria raises $6M Series A

Oct 11, 2017 · techcrunch.com

Ometria founders 26092017 002

Ometria, a customer marketing platform which says it’s "AI-powered" has raised $6m in Series A funding. US-based Summit Action led the round, along with an investment syndicate backed by individuals with roles inside some key retailers. Ometria has now raised a total of $11m to accelerate the development of its customer marketing platform, which, it claims, enables retailers to send individually-personalised marketing messages across several brand touchpoints.

Ometria says it is used by over 100 of the largest multi-channel retailers and fast-growing VC-backed ecommerce businesses including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Wonderbly (formerly Lost My Name), and Graze.com.

Strategic investors included Summit Action, the US VC fund of the Summit Series, Sonae IM, the investment arm of Portugal’s multi-billion retail group, and Samos Investments, a UK VC fund specialising in retail and ecommerce.

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