Details

Job Title: Performance Marketing Manager

Job Type: Permanent and full-time

Location: Greater London Area, United Kingdom

Compensation: Attractive, based on experience

Reports To: Head of Marketing

Company Description

Diviac is the world’s leading online travel agency for scuba divers.

It’s a platform like no other, inspiring divers to dive more, travel more and take care of our oceans. Researching and booking a scuba holiday has never been easier nor more enjoyable.

Diviac is an agile and fast moving startup headquartered in Switzerland but with offices around the world. We recently closed a major financing round and are currently scaling up our organization to cope with hyper-growth.

Learn more on diviac.com

Role Description

We’re looking for an experienced growth/acquisition marketer who can take ownership of our performance marketing activities. You’ll independently run campaigns across paid search, paid social and display (including programmatic buying).

As a digital marketer, you bring a wealth of knowledge and hands-on experience in performance marketing, and you have a track record of leading initiatives that make a concrete commercial impact.

You are a digital native, technically-minded and data-driven. You are also a strong analytical thinker and an effective problem solver who’s comfortable taking initiative and who thrives in a fast-paced and growing environment.

This is a great opportunity to play a pivotal role in the development a world-class digital marketing experience and make a meaningful impact on the future of the business as a whole.

Responsibilities

- Lead our performance marketing strategy and drive growth at scale.

- Take ownership, from design to execution, of all our performance marketing activities across paid search, paid social and display (including programmatic).

- Research, test and scale new customer acquisition channels, techniques and technologies.

- Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creativities and landing pages.

- Help in the refinement and improvement of our tracking and attribution methodology, and help in making sense of customer insights and findings.

- Ensure that the technical infrastructure to provide optimal tracking and reporting is in place.

- Continually refine the performance marketing processes, procedures, metrics and tools.

- Coordinate with creative agencies on the development, implementation and optimisation of new creatives.

- Create and present weekly, monthly and quarterly reports and analysis.

- Keep abreast of the newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.

Qualifications

Minimum qualifications

- Significant hands-on experience (3+ years) and a proven track record of driving sales and growing revenue across paid search, paid social and display (including programmatic).

- Significant hands-on experience (3+ years) and proven track record of running campaigns on AdWords, Bing Ads, Yahoo Gemini, Facebook Ads and Twitter Ads.

- Significant hands-on and professional experience running programmatic display campaigns with DoubleClick or other DSPs.

- Able to build and maintain strong and effective relationships with media owners and agencies, as well as with internal teams.

- Deep understanding of first and third party data targeting and campaigns/customer tracking. You’re also very comfortable using Google Analytics and Google Tag Manager.

- Experience managing thousands of keywords and international/multilingual campaigns with big budgets.

- Technically-savvy and digital native, capable of working with AdWords scripts, autonomously editing and implementing tracking tags and capable of becoming a power user of new online tools within a few days.

- Independent and self-motivated, you don’t require constant feedback and you have a secret love for perfection and attention to details.

- Basic knowledge of HTML, CSS and Javascript.

- Flawless written and spoken English communication skills.

Preferred qualifications

- Experience in the travel, hospitality or ecommerce industry.

- Experience in fast-paced, always-on startup environments.

- Basic knowledge of graphic design and image editing.

- Certified scuba diver, ideally a divemaster or dive instructor.

- Fluency in other languages.

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