Details

We are looking for an enthusiastic, energetic and creative individual who has prior project management and strategic growth marketing experience as well as a passion for music to help support on a really exciting music subscription project for a world-renowned video-sharing website!

You will be are a self-starter and have prior experience building something from the ground up as you will have the opportunity to be involved in events, campaigns and strategic brand partnerships in order to drive overall number of subscriptions.

In this role, your focus will be all about growth! You will invest in how to grow the overall subscriptions base and specifically how to drive this through specific channels. You will own and drive acquisition campaigns to hundreds of millions of consumers and connect with content teams to propel growth strategy. Throughout all, you will deftly employ data and testing to inform plans and optimise marketing.

The ideal candidate will thrive in a fast-paced environment and be adept at working across multiple projects simultaneously in a dynamic and constantly evolving context. They will demonstrate strong and persuasive copywriting skills in conjunction with the ability to think both creatively and strategically in order to communicate and promote key events and activities.

Responsibilities

- Working with the product team to implement marketing campaigns through in-house promotion tool

- Liaise with marketing teams and agencies on creative for campaigns

- Strategise and project manage the programme globally

Preferred Qualifications and Skills

- BA/BSc degree or equivalent practical 5-years experience in digital marketing and/or growth of a consumer product or service with a strong international footprint and at a significant scale

- Excellent project management skills

- Ability to work seamlessly across a variety of functions and seniority

- Experience and knowledge of subscription models

- Deep experience utilising testing and optimisation to stimulate breakthroughs and produce results in growth strategy

- Great analytical thinker with demonstrated capacity to translate details of financial analysis into actionable business levers

- Be familiar with online marketing tools and strategies

- Experience across major EMEA markets - UK, DE, FR, Nordics, and more

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