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True has total funds under management of £200m and invests in retail and consumer sector business models which represent the future of the industry.

True’s Live Network creates reciprocal advantage, bringing together its private equity companies, startup innovators, investors and leading industry partners to add value, both strategically and operationally, across the retail and consumer spectrum.

Private Equity Portfolio.

True’s investment interest lies in growing profitable businesses with the attributes to take advantage of the ever-changing nature of the consumer and retail sectors. True takes minority and majority positions - investing between £10m and £40m and we believe in active partnerships with shared vision and commitment.

Startup Innovators.

True invests up to £500,000 in an early-stage, ambitious companies, which sit in our dynamic innovator Hub in central London. We develop a plan for growth, making purposeful introductions between our startups and our global network of leading industry partners, our investors and True’s wider private equity portfolio.

Leading Industry Partners.

Our leading industry partners come from the retail and consumer sectors across the world. They join our Live Network for exclusive and pre-emptive access to deep sector knowledge, exposure to emerging sector-relevant technologies and products, as well as rapid problem-solving.


Every aspect of True’s specialist approach is carefully considered to ensure we deliver better returns for our investors. Our investor relationships are long-term – and our investor base is very scalable. Blue chip institutional investors are complemented by several family offices, with a retail and consumer lineage.

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