Incubators

TrueStart


Overview

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Details

Based in London, TrueStart works with entrepreneurs and startups that have an innovative/disruptive product or service that has a retail or consumer element to it. TrueStart operates a bi-annual cohort investment programme, as well as make ad hoc seed investments, up to £500k, throughout the year. In combination with True Capital, a retail and consumer focused growth equity firm, they comprise the only size-agnostic retail and consumer focused investment fund globally.

The TrueStart Collection is a four-month programme that offers either £25k for 4.5% equity, £50k for 9% or a zero cash deal for 3% whereby companies receive mentorship, access to the network and desk space. As TrueStart Collection residents, the companies are provided with office space in the TrueStart hub in Victoria, in addition to a variety of mentorship services, accounting and legal aid, and regular masterclasses with industry experts. Additionally, their strategic partners (Land Securities, River Island, John Lewis, Morrisons and Accenture), provide support and mentorship. In combination with True Capital, a retail and consumer focused growth equity firm, they comprise the only size-agnostic retail and consumer focused investment fund globally.

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