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True has total funds under management of £200m and invests in retail and consumer sector business models which represent the future of the industry.

True’s Live Network creates a reciprocal advantage, bringing together its private equity companies, startup innovators, investors and leading industry partners to add value, both strategically and operationally, across the retail and consumer spectrum.

True accepts applications for funding from startups on an ongoing basis. True invests up to £500,000 in an early-stage, globally ambitious companies seeking a sector specialist partner – and has the capacity to invest further as businesses scale. True offers startups space at its Innovation Hub in Victoria London, develops a plan for growth, with input from its Entrepreneur-In-Residence and investment team and forges relationships between the startup innovators, its leading industry partners, investors and True’s wider private equity portfolio.

True also has the Innovator’s Club for businesses who are looking to access True’s retail and consumer sector specialist network but are early on in their journey and aren’t at the investment stage or are looking to supplement current cash investment. As part of this Club startups will receive free desk space at True’s Innovator Hub for a three-month period.

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