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Native advertising and social influencer marketing - measurement, regulation and impact on brands


Overview

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Details

With new models of advertising aiming to improve consumer engagement and content quality, this seminar will focus on the future for native and social influencer strategies.

Planned sessions consider the growth prospects for these areas of marketing - particularly focusing on developments in technology, content partnerships, and measuring campaign effectiveness.

Further sessions will consider the evolving regulatory landscape, including the way forward for increasing consumer awareness and signposting, as well as the future of business models and relationships between brands, publishers and talent.

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