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Innovation Bootcamp: Business Model Planning, Branding and Intellectual Property Rights


Overview

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Details

For health / sustainability or low-carbon / agri-food startups:

A major issue for small and medium-sized organisations is making decisions in isolation; a product name, unique, a price structure, perfect; points of differentiation, well considered. But do these work together? Are they what your target audience wants, and are you opening yourself up for numerous revisions or even legal action?

This bootcamp will help you to move forward with confidence knowing that the decisions you make are taken with the whole picture in mind, are based on data and customer insights, and aren't going to lead to costly changes.

This course will teach you:

• The fundamentals behind a building a business plan that sets your business apart;

• How to build a brand that communicates your ideas and appeals to your target audience;

• How to use intellectual property law to protect your ideas and gain a competitive advantage;

• And more!

Not only will you leave up-skilled and prepared for growth, but you will become a member of our alumni group and part of a strong, diverse peer-support network.

Food and refreshments provided.

If you're not a current member, registering to attend this event will be counted as an expression of interest in joining an innovation support programme programme. There's no cost involved in joining our programmes, however, eligibility criteria apply. Businesses must be registered in London, have under 250 employees and have an annual turnover below €50 million. If you do not meet these criteria, we reserve the right to cancel your place in this bootcamp.

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