Blooms Masterclass: Craft A Compelling Story For Your Business


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Blooms Masterclass is a series of events that provide continuous learning opportunities to help entrepreneurs build and grow their businesses.

Topic of the week:

Craft A Compelling Story for Your Business

Every business has a good story to tell. Who's telling yours? It should be You!

When presenting, pitching or just introducing your business it's essential to tell a gripping, compelling story to create a visceral experience in one's mind. It also needs to be personal to allow your listeners to empathize with you. It needs to contain facts that define your offering and at its core, a burning QUESTion to engage and move your listeners to take action! A story can demonstrate how and why while setting out a vision that investors clients and consumers can buy into.

Stacia can help you tell a story to engage your listener and define your brand. Crafting the content into a story at the heart of your presentation is the first step. Then communicating with clarity and courage. This is what makes you memorable and moves people to action. In the workshop we will identify what a business story IS what it DOES and WHERE you can find yours and HOW to craft it and TELL IT!

What will be covered in this talk:

How To Identify The Purpose of Your Presentation

How To Define the Story that Aligns with Your Message

How To Structure Your Presentation

Focus On Delivery Techniques: Vocal Tone, Facial Expression and Physical Gesture

Stacia Keogh will go through the fundamentals as to what it to takes to ‘Craft A Compelling Story for Your Business'.


Stacia Keogh is the Founder and Director of StoryPreZ a boutique business focusing on Story & Presentation Skills. She has studied Acting receiving a BA from University of Colorado Boulder Speech & Technical Communications. She came to London via Ireland while working on her MA for Drama in Education with New York University. Stacia has a diverse background in performance as an actor, voice artist Storyteller in Residence for Libraries, Schools, Museums and the National Trust.

She teaches LAMDA (London Academy of Music and Dramatic Arts) has worked in businesses when a ‘resting' with advertising agencies and production houses; notably J Walter Thompson, The Really Useful Group, Imagination and the Education Team at Kew Gardens.

Now I work with businesses and entrepreneurs to build story based presentations defining their brand, connecting with their vision with a delivery style to relate to their audience.

Please feel free to contact Stacia at [email protected] if you have any questions or enquiries.


Blooming Founders is London's leading network of female founders. We are a platform offering networking opportunities, educational classes and events, and a collaborative coworking space where ideas transform into tangible businesses.


Cocoon Networks is Europe's first financial investment consultancy and networking platform specialising in cross-border technology transfer between China and the European continent

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