Retail strategy with Grace Gould of SODA


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Grace is the founder of SODA (School of the Digital Age) a destination for new ideas and innovative technology products, which has a physical space in Selfridges and an impressive online presence. SODA's website curates the best smart products on the market, carefully sourced and reviewed, so the customer knows exactly who and what they are for. In a fun, playful way.

SODA has taken a unique approach to retail: they market their tech products in a way that's fun, but more importantly, that's accessible to all - they couldn't find the type of language they were looking to use anywhere in the market. That fun, playful yet informative approach runs through the whole business, from the 'how to' videos they make to the approach their staff in their pop-up in Selfridges have.

If you want to how to know to get your product sold on the high street, this is the session for you!

If you have any questions related to this session, please email [email protected]

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