Courses

Full-Stack Marketer


Overview

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Details

Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual design skills, you will be able to create marketing strategies as well as the promotional materials needed to send it to market.

The Full-Stack Marketer Double Diploma is designed to put you in control of all stages of digital marketing: creating beautifully crafted marketing campaigns, engaging user interfaces, and leading memorable brand experiences.

This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to create a brand identity and marketing strategy, design web and mobile applications, plan and execute engaging marketing campaigns, make data-driven design decisions, track customer behaviour, optimize conversions and much more.

Working with our Community Partners on real projects, you will get practical hands-on experience in website and content management, marketing strategy, online brand strategy, conversion rate optimization (CRO) and A/B testing, search engine optimization (SEO) and search engine marketing (SEM), social media management and advertising.

24
WEEK PROGRAM
5
CLIENT PROJECTS
960
HOURS PLACED TO DATE
Curriculum

DIGITAL MARKETING STRATEGY
Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

TYPOGRAPHY, COLOUR & COMPOSITION
Create coherent and balanced designs by making good use of colour, typography and other visual elements.

GOOGLE ANALYTICS & TAG MANAGER
Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

CREATIVE DESIGN SOFTWARE
Learn Photoshop, Illustrator, Sketch, InVision, Principle, and get an introduction to InDesign.

SEARCH ENGINE OPTIMIZATION (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

USER INTERFACE DESIGN & PROTOTYPING
Create clickable prototypes of marketable and intuitive websites and apps that effortlessly let the user to accomplish their goals.

BRAND STRATEGY
Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

HUMAN-CENTRIC DESIGN
Convey effective interviews and surveys to identify real human needs, and leverage those insights to guide you through the design and testing processes.

CONTENT CREATION & STRATEGY
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

GOOGLE ADWORDS
Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

WEB & APP DESIGN
Design responsive websites and apps considering their specific technologies and platforms.

EMAIL MARKETING
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

SOCIAL MEDIA MANAGEMENT & ADVERTISING
Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.

MOBILE MARKETING
Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

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Instructor

Lucy Partridge & Jason Keen

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