Display and Programmatic Advertising 101


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If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximising the value of your site’s inventory through display advertising, but may not know the best way to do it. In this class, you’ll learn the first steps to begin monetising your display advertising — including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. By the time you leave, you’ll have a general understanding of the principles behind ad network inventory management and optimisation.

Students must bring a laptop.

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