Courses

Digital Marketing Tools 101


Overview

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Details

This class offers a high-level overview of the most widely used digital marketing tools, and where they serve you best in the buying cycle of your customer.

Digital marketing offers a lot of great opportunities for your business but if you don’t have a strong plan in place or aren’t using the right tools for the job, it can also take up a lot of precious time, without delivering the right results. Our goal is that you exit the class with an understanding of your options and tools you may use in your communication, a draft media mix and a few seedling ideas for the content of each. This is an overview of digital marketing tools and best practices. It is suitable for business owners with no specific marketing experience or those who are just venturing into digital marketing and would like to have a better understanding of the landscape before launching campaigns.

We cover:


- Widely used, cost-effective digital marketing tools


- Tips, tricks and best practices


- The most important metrics to keep an eye on if you are running online advertising campaigns


- How to pick the right mix of tools for your marketing plan

Speaker:


Orsi Toth


Orsi is a Marketing and Business Strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.


Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.


In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the site's growth from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.


She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.

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