BOOST Investment - lessons learnt from Kickstarter with Ben Callicott, Primo Toys


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As part of the BOOST sessions on investment, Primo Toy's Ben Callicott (Head of Product) will be talking through his experience of leading the company through 3 Kickstarter campaigns, off the back of which $3 million was raised. He'll be sharing the lessons he's learnt and giving his tips on how to successfully run a Kickstarter campaign.

About Ben Callicott, Primo Toys -

A founding member of the Primo Toys team, and a multi-award-winning designer, Ben heads product at Primo. He has over 10 years experience in product design & development as an entrepreneur, member of a start-up team, and within big corporates managing the supply chain from concept to consumer. Having been through two crowdfunding campaigns, Ben is responsible for turning the original digital fabricated Cubetto to the mass-produced version you see today.

Session Overview:

- Intro to Primo Toys, startup founded in 2013 and been through 3 KS campaigns and raised of $2M from the crowd

- How the business evolved with each campaign

- Lessons learnt from each campaign

- A realistic timeline for developing hardware

- Insights into how we managed to raise $1.6M on our second campaign, and what we did to prepare for it

- Why KS is the perfect platform for us to launch a product

- Things to keep in mind when delivering KS

- Life after KS

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