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Blooms Masterclass: The Importance Of SEO In Growing Your Business


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Blooms Masterclass is a series of events that provide continuous learning opportunities to help entrepreneurs build and grow their businesses.

Topic of the week: The importance of SEO in growing your business

Do you want to gain further recognition in your industry? Do you want stand out amongst other websites in your field? SEO can be the answer to these questions.

It's simple! SEO is the term for an action that leads to an increase in visibility of your site in search engines. Done well, it puts you where you want to be — the first page of Google.

SEO is a marketing strategy which focuses on making your website visible to users on (non-paid) search engine results. SEO focuses on improving your websites rankings, drive traffic, and increases awareness in search engines.

When it comes to SEO, Google is the ultimate pinncale of everything. Ranking higher in the search results (your potential customers and clients) shows that you are the best and that you receive the most appreciation in your industry. This is a must to increase recognition of your idea!

In this workshop, we will go through various strategies and effective, implementable tactics in order for you to be able to start your SEO success story ASAP.

You will therefore develop your understanding of:

- What SEO is and how to use it to your advantage.


- How SEO allows other sites to access your own.


- The importance of SEO and how it can make your site better for both yourself and users.


- How to gain recognition of your idea via SEO.

THE SPEAKER: Saija Mahon

Saija Mahon is the founder of Mahon Digital Marketing Ltd, an international, award-winning digital media agency that helps growing global businesses to achieve their sales targets by utilising advanced technologies and strategic tactics in the ever-expanding online environment.

Mahon Digital Marketing specialises specifically in biddable media, website optimisation, search engine optimisation, content marketing, social media optimisation & PR activities, and currently employs 14 people in total.

Mahon Digital operates their main offices from London UK, Tallinn, Estonia, and Turku Finland, with multiple resources across US, Europe and Asia.

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